Executive Summary

In today’s ever changing environment, it’s important for any successful business to develop a competitive advantage in the marketplace and mitigate the risks that come along with day-to-day operations. Customers are looking for added benefits when choosing a product and, with the amount of competition in the marketplace, customer retention is becoming increasingly difficult. The Custom Warranty Program (CWP) was created with these things in mind.  

The CWP is a warranty program modeled after those used in other industries and applied to any specific product a business offers. There are several warranty programs currently being utilized by businesses today, however, these programs tend be costly and time consuming for a small to mid-sized business to implement effectively.

Download our Executive Summary to find out how you can mitigate this risk for your business.

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