Case Study

COMPANY PROFILE #1

Road Trip Tire Company (RTTC) was established in 1978 and is located in the state of Arizona just outside of Scottsdale. RTTC began as a small automotive company specializing in tire sales. The company has continued to grow over the years and now has 8 separate locations throughout Arizona. They now sell over 80,000 tires a year and offer auto maintenances services as well.

COMPANY PROFILE #2

Features Furniture Company (FFC) was established in 1988 and is located in the state of California just outside of Sacramento. FFC began as a small used furniture retail company specializing in antique furniture. FFC began to sell new, upscale, modern furniture in order to attract a different market segment along with their antique sales. They now operate four different stores around Northern California.

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